CONTRIBUTION TO HIS/HER COMPANY. The nominee must have achieved success in one of the following areas of work: advertising agency, advertiser, media or advertising service company

CREATIVE ABILITY. The nominee should have shown a high degree of creative, original thinking in whatever phase of advertising he/she works.

CONTRIBUTION TO THE ADVERTISING INDUSTRY. The nominee should have worked to increase the stature and raise the standards of the advertising profession.

CONTRIBUTION TO THE COMMUNITY. The nominee should be active in civic, religious or other community groups dedicated to some phase of human or social welfare.

MEMBER OF THE AMERICAN ADVERTISING FEDERATION LINCOLN. The nominee must be a paid member of AAF Lincoln and have served on the board &/or participated actively in committees and events.